University Project 2021
Stream is a coding education platform designed to help teachers and students as coding is integrated into the NSW education curriculum.

After detailed conceptual research I created a visual identity for Stream that captures their brand values and appeals to teachers and students alike. The design was informed by Stream’s primary function of ‘clearing things up’, using the obfuscation of typography and a fuzzy graphic language to reflect the idea of bringing coding into focus. The identity embodies a fun and approachable tone intended to extend throughout the design and into Stream’s holistic market positioning.

I acknowledge the Gadigal people, who’s unceded land I live and work on. Always was, always will be.

© Sophie French 2024