Sophie French

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	<title>Sophie French</title>
	<link>https://sophiefrench.com.au</link>
	<description>Sophie French</description>
	<pubDate>Sun, 02 Jul 2023 07:54:22 +0000</pubDate>
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		<title>Index</title>
				
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		<pubDate>Sat, 26 Nov 2022 01:01:39 +0000</pubDate>

		<dc:creator>Sophie French</dc:creator>

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            9% {
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            46% {
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	Sophie French is a London-based Designer with a First Class Honours in Design from UTS, and a practice that prioritises concept-led visuals.

Say hello or view my resume 💫
	
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		<title>Sites at the Edge of the World</title>
				
		<link>https://sophiefrench.com.au/Sites-at-the-Edge-of-the-World</link>

		<pubDate>Sat, 26 Nov 2022 01:01:39 +0000</pubDate>

		<dc:creator>Sophie French</dc:creator>

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		<description>Sites at the Edge of the World
Honours Work, 2022Sites at the Edge of the World is an interactive investigation into storytelling, narrative, and world-building that draws on the aesthetics of the early web to explore the performance of self in online spaces. The work is comprised of the personal websites of five Speculative Identities – ‘characters’ developed entirely by generative code and AI text completion models.


This project was completed as part of the UTS Design Honours program. Thank you to my advisor Andrew Burrell and my peers in the 2022 Viscom and Photography cohort.Enter Sites →


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Resembling early 2000s Geocities sites, the pages embody a kind of making that has drifted to the unmediated spaces at the outskirts of digital civilisation, collaging together archived imagery and found code to form a reflection of our collective history of internet habitation. 


A user can sit down at any computer in the world and trawl through pages of blogs, shrines, and ‘about me’ sections crafted for the Speculative Identities, choosing to follow the entangled web from one persona to another, or focus in on the details of each site until the edges of their real-ness are revealed. 


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The work was central to my practice-led Speculative Design research, which explored ‘alternate presents’ as a nascent approach to the field. Sites at the Edge of the World 
sought to question current paradigms by applying new ideologies to contemporary technologies, and contribute to our understanding of the practice by centering personal introspection rather than prescribed critique as the desired outcome
of Speculative Designs.

				
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		<title>A Land of Fizz 2023</title>
				
		<link>https://sophiefrench.com.au/A-Land-of-Fizz-2023</link>

		<pubDate>Sun, 02 Jul 2023 07:54:22 +0000</pubDate>

		<dc:creator>Sophie French</dc:creator>

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		<description>A Land of Fizz
FELLR Campaign 2023


For their 2023 iteration of the campaign, FELLR returned to the ‘Land of Fizz’ to inspire two creatives to create something truly unique. Elliott Routledge and Matt Cherubino ventured into the Worimi Conservation Lands, using its backdrop of sand, sea, and sky to transform Elliott’s sculpture. Under Matt’s direction the alien-like monument became a fixture of the landscape that fell into contrast and harmony in equal measure.


The campaign sought to deepen the connection between the brand and the landscape it was born from. Product photography took cues from the sculpture by stacking up high and nestling amongst the Worimi dunes. 

Creative Direction &#38;amp; Production: Monster ChildrenDirector: Sam BrumbyTalent: Elliott Routledge (Artist), Matt Cherubino (Photographer)
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