A Land of Fizz

FELLR Campaign 2022
For their Summer 2022 campaign FELLR invited two creatives on a roadtrip into the ‘Land of Fizz’. Here the pair disconnected from the distractions of everyday life and found a refreshed way to create. The project aimed to make FELLR feel just as at home in the natural landscape as the artists it followed, utilising the textures and colours of the Snowy Mountains to celebrate the cans.

Hero shots were used in diptychs across OOH placements and street posters. The tag line ‘Welcome to a Land of Fizz’ invited passers-by into FELLR’s world, reigniting a passion for the land we live on.

Creative Direction & Production: Monster Children
Director: Sam Brumby
Photography: Cory Roberts
Talent: Ondine Seabrook, Cloudy Rhodes

I acknowledge the Gadigal people, who’s unceded land I live and work on. Always was, always will be.

© Sophie French 2024