A Land of Fizz

FELLR Campaign 2023
For their 2023 iteration of the campaign, FELLR returned to the ‘Land of Fizz’ to inspire two creatives to create something truly unique. Elliott Routledge and Matt Cherubino ventured into the Worimi Conservation Lands, using its backdrop of sand, sea, and sky to transform Elliott’s sculpture. Under Matt’s direction the alien-like monument became a fixture of the landscape that fell into contrast and harmony in equal measure.

The campaign sought to deepen the connection between the brand and the landscape it was born from. Product photography took cues from the sculpture by stacking up high and nestling amongst the Worimi dunes.

Creative Direction & Production: Monster Children
Director: Sam Brumby
Talent: Elliott Routledge (Artist), Matt Cherubino (Photographer)

I acknowledge the Gadigal people, who’s unceded land I live and work on. Always was, always will be.

© Sophie French 2024