When FELLR launched their non-alcoholic offering mid 2022 the goal was to create a premium product that met the shifting desires of their consumers. Using their signature
brewed base the cans weren’t just repackaged sparkling water but a uniquely FELLR drinking experience designed to open the brand back up to its audience who were
cutting back on alcohol consumption.

With this in mind we launched FELLR FREE under the campaign ‘the same fizz without the fuzz’. This copy provided a visual metaphor of crisp sensory imagery emerging from a diffused haze which was expressed in 3D animations across socials and Google Ads. Media kits were then designed with frosted perspex to translate the transition from fizz to fuzz into a physical experience for the consumer.

Creative Direction: Tom Schwaiger
3D: Michael Askew


I acknowledge the Gadigal people, who’s unceded land I live and work on. Always was, always will be.

© Sophie French 2024